六月 5th, 2009 
SEO領袖 Jose Lin B2B Marketers Turn to Digital Tactics
「電子商務業者」急需「網路行銷策略」
B2B meets ISP.
當電子商務遇見網路服務提供者
根據一項由MarketingProfs和Forrester Research的研究指出，
電子商務業者面對經濟衰退愈挫愈勇！
三分之二的受訪業主表示，
他們在2008年的行銷預算將保持不變，或是增加。
全球經濟衰退風暴，促使廣告預算減低，
然而對於行銷工具的使用，開始走向網路行銷，
此舉有利於營收的增加，擴大市場通路。
有二分之一的業主表示，
他們已計畫花更多預算在網站優化與搜尋引擎最佳化(SEO)上。
引用：B2B Marketers Turn to Digital Tactics
B2B Marketers Turn to Digital Tactics
MAY 27, 2009
B2B meets ISP.
According to a joint study by MarketingProfs and Forrester Research, most business-to-business (B2B) marketers are not folding in the face of the economic downturn.
Two-thirds of marketers surveyed in 2008 said their budgets would either stay the same in the next year or increase.
Now that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online.
Nearly one-half of marketers said they planned to spend more on tactics such as company Websites and search marketing.(全文請見：www.emarketer.com/Article.aspx?R=1007108)
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