六月 12th, 2009 
SEO領袖 Jose Lin Brand Appeal Among Young Adults
「踏實」才是王道！
It’s hip to be square.
如果你希望品牌能吸引年輕人的注意，
根據MTV Networks的研究：
形象並不是品牌大受歡迎的理由。
對於18到24歲的受訪者而言，
受歡迎的品牌的特徵在於『優良的品質、可信度和實用性』。
形象、歷史和品牌流行性則次之，同儕的認同則在名單下層。
品牌怎樣被發掘的故事也很重要。
各國家的受訪者多數認為，網路讓選擇品牌更加容易。
業主應該在電視與網路上為品牌打廣告，
未來必須進行全面位的行銷活動。
引用：http://www.emarketer.com/Article.aspx?R=1007096
If you want your brand to be associated with young people, then image isn’t
everything, at least not according to a study by MTV Networks, the long-time
arbiter of cool—and what’s hot—among young audiences.
For the study, Internet users ages 12 to 24 in five countries—Germany,
India, Japan, the UK and the US—were surveyed.
According to respondents ages 18 to 24, the most popular features of a brand
were good quality, trustworthiness and workability—three traits not usually
associated with the stereotypical image of free-wheeling youth…(全文)
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